Retailers need to encourage usage of mobile apps: Study

January 23, 2009

Shopping for an opinion

Great data here. I think the hidden insight here is that consumers are already doing things like price comparisons, checking reviews, etc. - even though NO ONE has really made that an easy, fast and elegant experience. There is a tremendous opportunity for retailers to solve that problem, make it simple, and OWN hearts and minds as a result. The consumer demand is clear.

Disney’s Retail Plan Is a Theme Park in Its Stores

LOS ANGELES — The Walt Disney Company, with the help of Steven P. Jobs and his retailing team at Apple, intends to drastically overhaul its approach to the shopping mall.

 

Jim Fielding, president of Disney Stores Worldwide, leading a tour, says, “It’s time to take risks.”

 

More and more retailers are recognizing that shopping behaviors have fundamentally changed and that consumers want more than rows and rows of product. It's the experience that ultimately drives engagement and has the power to transform a retail space into something more than a simple transaction.

The article notes that Apple has mastered this in many ways. Kudos to Disney for taking the risk.

What other retailers are making this leap? Who's doing it well? Who's not?