Retailers need to encourage usage of mobile apps: Study - Mobile Marketer (via @lhamilton)
Retailers need to encourage usage of mobile apps: Study
January 23, 2009
Shopping for an opinion
Great data here. I think the hidden insight here is that consumers are already doing things like price comparisons, checking reviews, etc. - even though NO ONE has really made that an easy, fast and elegant experience. There is a tremendous opportunity for retailers to solve that problem, make it simple, and OWN hearts and minds as a result. The consumer demand is clear.
