Observations from CES

Yesterday, I published this ClickZ column providing a quick overview of some of the stuff that caught my eye at CES 2010. Having digested the craziness a bit further, I wanted to share some additional thinking, bullet-point style.

3D

  • I commented in ClickZ that I thought the requirement to wear glasses might be a barrier to adoption. Manufacturers are trying hard to make the glasses look somewhat cool, with varying levels of success, but overall they still look goofy (I submit this YouTube video as evidence). And most of them must be powered - they work by rapidly closing one lens at a time (something like 120x per second). The power requirement adds bulk. I'm just not sure that'll become a mainstream, every day way to watch TV. Sports, movies, special events, maybe. But beyond that, I'm skeptical that it's anything more than a gimmick - until they can do away with the glasses. Yes, there were a few companies demoing, um, "glasses-less" 3D TVs, but they all gave me a headache.  
  • AdAge has a great write up on how to tell when you need a 3D spot.
  • This MacWorld piece also provides some great additional insight. Estimates on 3D-capable units to be shipped in 2010 range from 4.3 million (CEA) to under 1 million (Forrester). Forrester also points out that it took HD 10 years to reach more than half of the U.S., and there's no reason to believe 3D will happen any faster, especially given the glasses AND the fact that everyone just shelled out a couple of grand for new HDTVs.

 

Readers, Tablets and Slates, oh my!

  • I also noted this in ClickZ, but e-readers were everywhere. Some of the most interesting to me were innovations like flexible screens, and various methods to try and bring color to screens that maintain e-ink's paper-like appearance. 
  • Tablets/slates also got a ton of attention, but the general response from crowds and experts alike seemed to be "Meh. Let's see what Apple does."
  • Also, as these devices add color and video, they become obvious platforms for magazine publishers. But, what will the ad formats look like? Will we take interactive web standards or do we need entirely new formats? Will mobile standards work? I'll be watching this evolution carefully.

 

App Proliferation

  • I didn't specifically flag this one in ClickZ, but in reviewing the video and photos I took, it became clear that the iTunes App Store is impacting other platforms.
  • Last year at CES, we saw the launch of Yahoo! TV Widgets, or apps for your TV. That continues to grow and evolve, and DiVX launched their web-on-TV platform, which will no doubt begin to host apps/widgets.
  • Also, check out this multimedia IP phone from OpenPeak. It was on display at the Intel booth (powered by ATOM processor). It has a very familiar iPhone-like interface, and the platform includes an app store for customizing and personalizing the available features on the phone.