New ClickZ column posted today: mobile marketing's quagmire. Is it premature to declare 2009 "the year of mobile?"
as pointed out by Brian Morrissey at Adweek, in the wake of Google's $750 million acquisition of AdMob, everyone is running around declaring 2009 "the year of mobile."
Mobile has a long way to go before it's all neat and tidy, but certain pieces of the ecosystem have become fairly mature and deserve serious consideration in the marketing mix. More at ClickZ.
