When it comes to consumer electronics, searches for smartphones rose 6% compared with last year; netbooks rose more than 60%; mini notebook computers, up more than 70%; and mini computers, up 40%.

Google data also shows that consumers are clearly continuing to hunt for deals, offers, coupons and sales. It's consistent with an interesting insight from eMarketer that colleague Joe Mele covered in his blog.

While deals may be what they're searching for, in a world where price comparison engines make it easy to find the best deal, retailers MUST focus on providing value beyond simply having the best price. Competitive pricing is table stakes. Now it's about a compelling and differentiated experience, both online and in brick 'n mortar stores.