Disney stores to get massive overhaul focused on interactivity and the experience. What other retailers are doing this well?
Disney’s Retail Plan Is a Theme Park in Its Stores
LOS ANGELES — The Walt Disney Company, with the help of Steven P. Jobs and his retailing team at Apple, intends to drastically overhaul its approach to the shopping mall.
Jim Fielding, president of Disney Stores Worldwide, leading a tour, says, “It’s time to take risks.”
via nytimes.com
More and more retailers are recognizing that shopping behaviors have fundamentally changed and that consumers want more than rows and rows of product. It's the experience that ultimately drives engagement and has the power to transform a retail space into something more than a simple transaction.
The article notes that Apple has mastered this in many ways. Kudos to Disney for taking the risk.
What other retailers are making this leap? Who's doing it well? Who's not?
