Black Friday online spending up 11% vs 2008-good news for Holiday retail season or result of aggressive discounts?
2009 Holiday Season To Date vs. Corresponding Days* in 2008
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.
Millions ($) 2008 2009 Percent Change November 1 – 27 $10,254 $10.570 3% Thanksgiving Day (Nov. 26) $288 $318 10% Black Friday (Nov. 27) $534 $595 11%
via comscore.com
There's been a lot of media coverage of the pricing wars between Amazon and Wal Mart this Holiday season. If this data from ComScore is any indication, that aggressive discounting seems to be paying off. It'll be interesting to see how the coming weeks shape up.
