At the 'experience store,' a new concept in retailing, loitering is the right idea - The New York Times

At the 'experience store,' a new concept in retailing, loitering is the right idea

This is an oldie, but it's a good piece on reinventing retail space to focus on the experience and theater of shopping, rather than on rows and rows of merchandise and price tags. Focus is on the Samsung Experience Store in Manhattan, but also touches on the concept throughout history, including big department stores' take on the idea decades ago. Via @chi_media_guy.

Clearly, there's a hybrid opportunity here - how do you marry a big box store with an experience store? Who, if anyone, is already doing it well?