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Jeremy Lockhorn

Director, Emerging Media at Razorfish.

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October 19, 2009

NYT - Brand Affinity Technologies creates online marketplace for athlete endorsements

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Brand Affinity Technologies uses automation to match advertisers with endorsers and create ads like this, all within a matter of days.

via nytimes.com

Interesting. Potential to revolutionize the athletic talent business? Or maybe it create the "long tail" of sports marketing affinities?

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